#90 – Partnerships with Inference Resellers, B2C users acquisition and conversion funnels analytics setup
Rejected
Proposal ID: 90
Type: Community Pool Spend, Execute Contract, Instantiate Contract2
Submit: 2026-07-21 15:27 UTC
Voting: 2026-07-21 15:27 UTC → 2026-07-23 15:27 UTC
Proposer: gonka1vfafh4jq674227q8j0h33fwz4jmgtxmp4vsd93
Metadata: https://app.integrity.sh/p/NLgLEHfL8Msoz0nh2-_Tf
Failed reason: proposal did not get enough votes to pass
Currently Gonka has a lot of marketing activities, but doesn't have analytics to measure the results of their work and doesn't have a vision which target audiences and how we need to attract and onboard.
This proposal describes key activities to set analytics, bisdev target audiences and search for best of their acquisition by hundreds of cheap experiments; the team and the budgets for the next 3 months. The full proposal: https://app.integrity.sh/p/NLgLEHfL8Msoz0nh2-_Tf
The budget of 240K GNK and 57K USDT is held by an immutable escrow contract and released as: 1. Day 0 — payment of 19K USDT and 60K GNK 2. Day 31 — payment of 19K USDT and 60K GNK 3. Day 62 — payment of 19K USDT and 60K GNK 4. Day 99 — payment of 60K GNK
Governance may cancel the initiative at any time, in which case all remaining payments will be terminated, for example if KPIs are not achieved. We use contract described in https://github.com/paranjko/testlab-devnet-escrow/tree/1b2e529876141816b5c2130840d04fb93694bf72 (that Sega used in https://gonka.vote/governance/82)
+-------------------------------+-------------------+-------------------+-------------------+ | KPIs | Until day 31 | Until day 62 | Until day 99 | +-------------------------------+-------------------+-------------------+-------------------+ | Partnerships and pilots with | 1-2 | 3-5 | 7-15 | | inference resellers | | | | +-------------------------------+-------------------+-------------------+-------------------+ | OpenRouter-size comparable | selection and | discussions | 1-3 pilots | | partnerships | letters | | started | +-------------------------------+-------------------+-------------------+-------------------+ | Interviews with competitors | 3-5 | 5-7 | 10-15 | | marketers | | | | +-------------------------------+-------------------+-------------------+-------------------+ | New non-ru Gonka users in our | 100-500 | 300-1500 | 1000-5000 | | communities | (~ 10% paid) | (~ 15% paid) | (~ 20% paid) | +-------------------------------+-------------------+-------------------+-------------------+ | Posts in relevant communities | 100-200 | 200-500 | 300-800 | | (1K-100K subscribers) | | | | +-------------------------------+-------------------+-------------------+-------------------+ | Collaborations with | 10-30 | 25-80 | 40-150 | | microinfluencers (AI / Agents | | | | | creators with 500-10K | | | | | subscribers) | | | | +-------------------------------+-------------------+-------------------+-------------------+ | Local meetups | 1-2 | 2-5 | 5-10 | +-------------------------------+-------------------+-------------------+-------------------+ | Offers x Languages x | 50-100 | 80-200 | 100-300 | | Onboardings (landings) tested | | | | +-------------------------------+-------------------+-------------------+-------------------+ | Public use cases | 1-2 | 3-5 | 10-15 of various | | | | | usage types | +-------------------------------+-------------------+-------------------+-------------------+ | Analytics | set with ready | 10-15 key Gonka | 10-30 key Gonka | | | dashboards; 3-8 | services are | services are | | | key Gonka | connected | connected | | | services | | | | | connected | | | +-------------------------------+-------------------+-------------------+-------------------+ | Reports and AMAs every 2 | 2 | 4 | 6 + final | | weeks | | | | +-------------------------------+-------------------+-------------------+-------------------+
Full Proposal
Full proposal — click to expand · Open in separate page →
Partnerships with Inference Resellers, B2C users acquisition and conversion funnels analytics setup
Currently Gonka has a lot of marketing activities, but doesn't have analytics to measure the results of their work and doesn't have a vision which target audiences and how we need to attract and onboard.
This proposal describes key activities to set analytics, bisdev target audiences and search for best of their acquisition by hundreds of cheap experiments; the team and the budgets for the next 3 months. It's a part of activities we've planned and described in detail here.
Budget
| Activity | Cost GNK | Cost USDT | Key executives |
|---|---|---|---|
| Build marketing analytics across Inference Brokers, Wallets, and other services in the Gonka ecosystem: who, from which channel, usage funnel | 60K GNK | 6K USDT | Viktor |
| Partnerships with inference resellers (Openrouter competitors) and other B2Bs meaningful for Gonka | 90K GNK | 18K USDT | Dima + Alex + Viktor |
| Agent vibecoders, startupers, developers and other B2C users acquisition leveraging partnerships with communities, influencers, meetups and other cheap activities targeting mostly English, Spanish and other non-Ru users | 90K GNK | 18K USDT | Viktor + Ian + Alex |
| United costs: other tools, infrastructure, development, emails, linked-in, external agencies | 0K GNK | 15K USDT | Viktor + Dima |
| Total | 240K GNK | 57K USDT |
Hundreds of collaborations with communities, influencers and inference resellers; onboarding landing pages and cases collection activities; consistent and transparent work with hypotheses of target audiences, channels, offers, and formats; competitors analysis including outreach to their marketers collecting their Insights — are also included.
Part of the acquired traffic will be distributed between random services, part — between those who work the best.
Payments and Timeline
- Day 0 — payment of 19K USDT and 60K GNK
- Day 31 — payment of 19K USDT and 60K GNK
- Day 62 — payment of 19K USDT and 60K GNK
- Day 99 — payment of 60K GNK
Month Budget Breakdown
- $8K / month + 40K GNK — 4 positions base (4 x $2K / month + 4 x 10K GNK)
- $6K / month + 40K GNK — rewards, additional positions, referrals and experiments tailored to new marketing activities or their acceleration
- $5K / month — AI for the team, Analytics, B2B-outreach (smartlead, apollo, zapmail, apify), Influencers databases subscriptions (hypeauditor, adstail, rizzult, modash), AI agencies, Infrastructure, domains, referral bonuses
KPIs
| KPI | Until day 31 | Until day 62 | Until day 99 |
|---|---|---|---|
| Partnerships and pilots with inference resellers | 1-2 | 3-5 | 7-15 |
| OpenRouter-size comparable partnerships | selection and letters | discussions | 1-3 pilots started |
| Interviews with competitors marketers | 3-5 | 5-7 | 10-15 |
| New non-ru Gonka users in our communities | 100-500 (~10% paid) | 300-1500 (~15% paid) | 1000-5000 (~20% paid) |
| Posts in relevant communities (1K-100K subscribers) | 100-200 | 200-500 | 300-800 |
| Collaborations with microinfluencers (AI / Agents creators with 500-10K subscribers) | 10-30 | 25-80 | 40-150 |
| Local meetups | 1-2 | 2-5 | 5-10 |
| Offers x Languages x Onboardings (landings) tested | 50-100 | 80-200 | 100-300 |
| Public use cases | 1-2 | 3-5 | 10-15 of various usage types |
| Analytics | set with ready dashboards; 3-8 key Gonka services connected | 10-15 key Gonka services are connected | 10-30 key Gonka services are connected |
| Reports and AMAs every 2 weeks | 2 | 4 | 6 + final |
Our offer is a selection of the cheapest ways to broadly research potential Gonka target audiences — by testing various offer formats, calling to use Gonka's low-cost AI inference and join Gonka.
We will not sell GNK by ourselves at least during the 6-month period and we will organize vesting-like payments for the other contributors.
Governance may cancel the initiative at any time, in which case all remaining payments will be terminated, for example if KPIs are not achieved. We use contract described in testlab-devnet-escrow (that Sega used in proposal 82).
Team
- Viktor Katsman (LinkedIn, PhD in AI Technologies for Education), experience both in big corporations like Yandex and as early-stage startups founder and CMO.
- Dima Kim (LinkedIn) — B2B bisdev, built Speechki and sold it, ex-TechStars, ex-Alchemist.
- Alex Milman (LinkedIn) — B2B bisdev, SEO Likwid Export, successful cases with Yandex & Nebius.
- Ian Nerovny (LinkedIn) — founder at Unicorn Embassy, built a network of ~200 conferences in Georgia, Spain, the Emirates and other places.
- Alex (Entrepreneur, Founder of JoinGonka Broker), Hleb (Founder of Gonka24 Broker), Pavel and others — we will engage the most experienced and active community members and distribute rewards depending on their contribution and results.
Key Benefits for Gonka
- Onboardings, analytics, ability to measure, control all other activities, finding what worked the best.
- Meaningful partners and use cases, that will also accelerate all other go-to-market activities.
- Understanding the best target audiences to scale and their requirements.
Voting: https://gonka.vote/governance/90
Final Tally
Messages
| # | Type |
|---|---|
| 1 | /cosmwasm.wasm.v1.MsgInstantiateContract2 |
| 2 | /cosmos.distribution.v1beta1.MsgCommunityPoolSpend |
| 3 | /cosmwasm.wasm.v1.MsgExecuteContract |
Contract Details
[
{
"@type": "/cosmwasm.wasm.v1.MsgInstantiateContract2",
"sender": "gonka10d07y265gmmuvt4z0w9aw880jnsr700j2h5m33",
"admin": "",
"code_id": "107",
"label": "go-to-market-team-milestone-escrow",
"msg": {
"governance": "gonka10d07y265gmmuvt4z0w9aw880jnsr700j2h5m33",
"payouts": [
{
"recipient": "gonka1zhcn5yz86z0jlsyzm9xkkhx6km5p8a4apw9rsj",
"denom": "ngonka",
"amount": "30000000000000",
"unlock_after_days": 0
},
{
"recipient": "gonka1zhcn5yz86z0jlsyzm9xkkhx6km5p8a4apw9rsj",
"denom": "ngonka",
"amount": "30000000000000",
"unlock_after_days": 31
},
{
"recipient": "gonka1zhcn5yz86z0jlsyzm9xkkhx6km5p8a4apw9rsj",
"denom": "ngonka",
"amount": "30000000000000",
"unlock_after_days": 62
},
{
"recipient": "gonka1zhcn5yz86z0jlsyzm9xkkhx6km5p8a4apw9rsj",
"denom": "ngonka",
"amount": "30000000000000",
"unlock_after_days": 99
},
{
"recipient": "gonka15at6rrk3tspus7mu0t2yg26r4guq7sqkpq3wf4",
"denom": "ngonka",
"amount": "30000000000000",
"unlock_after_days": 0
},
{
"recipient": "gonka15at6rrk3tspus7mu0t2yg26r4guq7sqkpq3wf4",
"denom": "ngonka",
"amount": "30000000000000",
"unlock_after_days": 31
},
{
"recipient": "gonka15at6rrk3tspus7mu0t2yg26r4guq7sqkpq3wf4",
"denom": "ngonka",
"amount": "30000000000000",
"unlock_after_days": 62
},
{
"recipient": "gonka15at6rrk3tspus7mu0t2yg26r4guq7sqkpq3wf4",
"denom": "ngonka",
"amount": "30000000000000",
"unlock_after_days": 99
},
{
"recipient": "gonka1zhcn5yz86z0jlsyzm9xkkhx6km5p8a4apw9rsj",
"denom": "ibc/115F68FBA220A028C6F6ED08EA0C1A9C8C52798B14FB66E6C89D5D8C06A524D4",
"amount": "9500000000",
"unlock_after_days": 0
},
{
"recipient": "gonka1zhcn5yz86z0jlsyzm9xkkhx6km5p8a4apw9rsj",
"denom": "ibc/115F68FBA220A028C6F6ED08EA0C1A9C8C52798B14FB66E6C89D5D8C06A524D4",
"amount": "9500000000",
"unlock_after_days": 31
},
{
"recipient": "gonka1zhcn5yz86z0jlsyzm9xkkhx6km5p8a4apw9rsj",
"denom": "ibc/115F68FBA220A028C6F6ED08EA0C1A9C8C52798B14FB66E6C89D5D8C06A524D4",
"amount": "9500000000",
"unlock_after_days": 62
},
{
"recipient": "gonka15at6rrk3tspus7mu0t2yg26r4guq7sqkpq3wf4",
"denom": "ibc/115F68FBA220A028C6F6ED08EA0C1A9C8C52798B14FB66E6C89D5D8C06A524D4",
"amount": "9500000000",
"unlock_after_days": 0
},
{
"recipient": "gonka15at6rrk3tspus7mu0t2yg26r4guq7sqkpq3wf4",
"denom": "ibc/115F68FBA220A028C6F6ED08EA0C1A9C8C52798B14FB66E6C89D5D8C06A524D4",
"amount": "9500000000",
"unlock_after_days": 31
},
{
"recipient": "gonka15at6rrk3tspus7mu0t2yg26r4guq7sqkpq3wf4",
"denom": "ibc/115F68FBA220A028C6F6ED08EA0C1A9C8C52798B14FB66E6C89D5D8C06A524D4",
"amount": "9500000000",
"unlock_after_days": 62
}
],
"close_after_days": 150
},
"funds": [],
"salt": "Z3RtLXRlYW0tMjAyNg==",
"fix_msg": false
},
{
"@type": "/cosmos.distribution.v1beta1.MsgCommunityPoolSpend",
"authority": "gonka10d07y265gmmuvt4z0w9aw880jnsr700j2h5m33",
"recipient": "gonka1stfulpj6t5mc0nekph7g7tcf7dv5mszm95xtvt6rc5repv7t5yvq28h3ja",
"amount": [
{
"denom": "ngonka",
"amount": "240000000000000"
}
]
},
{
"@type": "/cosmwasm.wasm.v1.MsgExecuteContract",
"sender": "gonka10d07y265gmmuvt4z0w9aw880jnsr700j2h5m33",
"contract": "gonka18pkq9mwxxlmyq7kr5txhm060wemg2s4u94wvsfd9w2kdc0u99d6spk8pz2",
"msg": {
"withdraw_ibc": {
"denom": "ibc/115F68FBA220A028C6F6ED08EA0C1A9C8C52798B14FB66E6C89D5D8C06A524D4",
"amount": "57000000000",
"recipient": "gonka1stfulpj6t5mc0nekph7g7tcf7dv5mszm95xtvt6rc5repv7t5yvq28h3ja"
}
},
"funds": []
}
]