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Full proposal

📋 Part of the TheSoul × Gonka proposal overview — phasing, who we are, and how to vote.

Gonka.AI · Phase 2 · Digital infrastructure

Every click has a source. Every conversion is tracked. This must be live before any traffic flows.

Payment: 28,000 GNK (≈ 7,000 USDT at 0.25 GNK/USDT) — single tranche to TheSoul on proposal pass. Recipient: gonka1s3tnqglxt6xwy9ttuedtz8cp4x9tlwp8sdcvvm

Approach — measure from day one

Most companies set up analytics after they've already spent budget on traffic. We do the opposite: analytics and UTM tracking go live immediately after the site launches (2.1) — before any campaigns begin. Otherwise every dollar spent on promotion flies blind.

Full GA4 implementation: account setup, event tagging, conversion configuration per audience. A UTM taxonomy for all channels — organic, influencers, PR, paid — with a unique UTM tracker for every future creator.

The output isn't just "GA4 connected" — it's a working dashboard with per-segment funnels and an executive report the Gonka team can read without any technical knowledge.

What we deliver

  • GA4 Setup — full account, properties, data streams, and conversion events configured for all three audiences.
  • UTM Framework — UTM parameter taxonomy for all channels and creators, with documentation and templates.
  • Event Tracking — all key on-site actions tagged: CTA clicks, form fills, inter-landing navigation.
  • Dashboard & Reports — live funnel dashboard per segment plus an executive report template for the Gonka team.

Final deliverable

GA4 configured, live UTM tracking across all channels, and a reporting dashboard accessible to the Gonka team. From this point forward, every marketing activity is measured.

Terms
Timeline 2–3 weeks
Requires Live website (2.1)
Commitment This phase only
Unlocks Offer 2.3

On-chain action

On pass, the gov authority spends from the community pool, sending 28,000 GNK to the recipient wallet:

{
  "@type": "/cosmos.distribution.v1beta1.MsgCommunityPoolSpend",
  "authority": "gonka10d07y265gmmuvt4z0w9aw880jnsr700j2h5m33",
  "recipient": "gonka1s3tnqglxt6xwy9ttuedtz8cp4x9tlwp8sdcvvm",
  "amount": [{ "denom": "ngonka", "amount": "28000000000000" }]
}

GNK has 9 decimals: 28,000 × 10⁹ = 28,000,000,000,000 ngonka (≈ 7,000 USDT at 0.25 GNK/USDT).